GM to Launch Cadillac Cologne

How can you store 100 years of manufacturing in a bottle? By creating a fragrance of course. It’s not the smell of grease, rubber, or leather upholstery, but rather the fresh scent from grapefruit, chamomile, a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.

Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance license, said yesterday it will launch the Cadillac line in stores this fall to mark the brand’s 100th anniversary.

General Motors Co. will soon be using its iconic Cadillac brand to sell a line of fragrance for men.

The line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 mL bottle of the eau de toilette fragrance will be $73.

“Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit,” said Alwyn Stephen, a Beauty Contact director.

“Our fragrance is a relevant extension of the Cadillac lifestyle.”

“The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today,” the firm added.

In the past, GM has licensed fragrances for Hummer, Chevrolet and Corvette.